W I D E A W A K E thoughts

about me

W I D E  A W A K E thoughts considers commentary on fashion marketing and branding merged with subtle style anecdotes from the back of my mind.

I am fascinated by the intricate associations and stories that fashion marketers build for their brands and I am curious to know how I can contribute to this industry that has me by the heart strings.

I created W I D E  A W A K E thoughts as a showcase platform for my ideas and aspirations. I am currently working as a Public Relations Coordinator for Frockshop.com and have recently returned from a three week stint in New York having interned for Lutece Productions and L&A Artist.

If you would like to get to know me better, I’d love to hear from you.


15 Responses

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  1. Rez said, on October 14, 2009 at 12:07 am

    wow! am traumatised by your blog, it’s aaaamaazzing. saw it in Grazia and thought i’d have a look, well done to you! it’s so much more than i thought. i’ve just started a label and still finding my feet. feeling inspired..i wish you much love and luck! i don’t think you need it, but it won’t hurt, i promise!

    • wideawakethoughts said, on October 19, 2009 at 5:06 pm

      That is so sweet of you to say … you have made my day x

  2. Katherine said, on October 16, 2009 at 1:44 pm

    Ahh saw your blog in Grazia and realised that I have spoken to and bought many a thing from you in S&B James St! Love this blog, has most certainly made it onto my favourites list. Please don’t do what so many other fashion bloggers; make a great start, get us all hooked, and then peter out!

    • wideawakethoughts said, on October 19, 2009 at 5:06 pm

      Really? Awesome! You’ll have to come and say hello next time you are in store! If you keep visiting I promise to keep blogging x

  3. cat said, on November 2, 2009 at 7:55 pm

    you are very inspiring.

  4. kati said, on November 20, 2009 at 6:49 pm

    I love your Blog!

  5. sascha said, on November 25, 2009 at 6:56 pm

    hi, i think i met you in brisbane myers and we talked for a while about la and brisbane…and you bought some flower bomb and yeah, how are you?x

  6. Edward said, on November 30, 2009 at 8:11 am

    Hey….and you thought I was blog illiterate — I owe you guys a drink…..and keep enjoying your birthday—-the fact that you kindly warm up to strangers is a nice gift in itself. Hope the intern works out and a pleasure meeting both of you. P.S. I think the books are fake.

  7. Bianca said, on December 22, 2009 at 1:59 pm

    Hey, I was wondering if you have written anything about your New York trip. I leave in 5 days and I would love to know where I should go for a great shopping trip.

  8. Male-Mode said, on January 4, 2010 at 10:42 pm

    Were I female I think I’d be dressing pretty much exactly like yourself. Superb style and those photographs are breathtaking.

    Thanks muchly for checking out Male-Mode.com


  9. wulan said, on January 9, 2010 at 10:36 pm

    cool blog…
    i love ur content of the blog.. 🙂

  10. bagnidilucca said, on February 2, 2010 at 6:58 am

    Thanks Jess for all your help. I love your blog and will now be a regular, expecially for my next 4 months in Italy when I have more time to do such things. Deb

  11. lucy said, on February 8, 2010 at 5:46 pm


    I just visited your blog earlier on the recomendation from Jaharn Giles- I’m blown away by your edits of inspiration & photographs- you have a really great blog. I tried to comment on the post about Grace earlier (computer retard) my friend James Kelly shoots her a lot in London and has some awesome shots of her on his site http://www.jamesdkelly.com/

    Anyway- will definately be following from now on!

  12. amelia said, on February 14, 2010 at 8:26 pm

    hey. we talked today your blog is beautiful. you are such a lovely person and brighten up everyones day good luck at your new job im extremely jealous. im sure ill see you around

  13. Dani said, on March 29, 2010 at 3:45 pm

    A beautiful blog, with such lovely photographs and commentary, by a beautiful lady. Keep up the wonderful work!! x

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