I first turned my attention to Twitter when it landed my house mate Mr. Whipps the job of his dreams. A talented designer and photographer, Mr Whipps created a Flickr portfolio and a professional blog whilst also building a relationship with a local creative agency over Twitter. As weeks past, the agency couldn’t help but notice him and one day called him in for a meeting. They ambushed him with a contract and he now tweets from his new office.
I couldn’t resist joining the conversation. At first, Twitter intimidated me; conversation is difficult without an icebreaker. So I chose a username, added a few fashionable tweeters… and listened. I dropped in an out of conversations, clicked links to articles and discovered new tweeters through those I followed. I had created my own personal feed of tailored content streamed to me and could tune in an out whenever I liked.
I found I was learning more through my Twitter stream than I could have if I had to source the content myself and came across opportunities that would have otherwise passed me by. I attended a Retail Trends seminar hosted by Westfield (thank you @Ragtrader) and even had my style profiled between the pages of @GraziaMagAus.
For every blog I visit that has a twitter feed, there are a handful more that don’t. For fashion bloggers, who are selective in who they choose to follow, Twitter is a real time data-stream of knowledge from those in the front row (figuratively and proverbially); the ultimate in fashion forward. If you tweet, let’s get in touch. If you haven’t yet but are thinking of it, here are a few of my thoughts on how fashion bloggers can make the most of Twitter.
- First of all, don’t feel like you have to say anything just for the sake of it. This may feel at odds with the concept of Twitter, so start by paying attention to what those you follow have to say and retweet the most interesting comments.
- Understand your Twitter audience and tweet with them in mind. Curate your Twitter comments as you would your blog content and keep your comments relevant to your ‘blogger brand’.
- It may sound obvious, but publish your blog developments on Twitter. Each time you write a new post, tweet it. If your blog is mentioned elsewhere in cyberspace, mention it.
- When tweeting a blog post, post a tiny URL rather than your whole blog address. At first, I thought it was necessary to ‘advertise’ my blog URL in the hopes people would remember it before realizing that I was wasted a large portion of my 140 characters. Seeing my URL won’t impulse people to click through nearly as much as an enticing one liner. Think of Twitter as a wink across a crowded room; be alluring.
- Share your finds over Twitter; us bloggers are a stylish and savvy bunch so if you find an interesting article or tweet (breaking news of a new Topshop/designer collaboration for example)… tweet it! If you think you have nothing to tweet, search. Keeping up a Twitter feed is the perfect excuse to hunt for new ideas.
images courtesy of Jak & Jil Blog