W I D E A W A K E thoughts

editor’s letter

Posted in fashion by wideawakethoughts on December 15, 2009

Fashion magazines weave the business of selling fashion into the impulses of the consumers, but they also whisper secrets. Standing in front of a rack of foreign fashion magazines makes my head spin and my heart flutter. Peeking between the covers, I get so curious to find out what goes on amongst the pages in different cities.

New York is the centre of fashion media; not only the home of the Hearst and Condé Nast empires but also host to a frenzied atmosphere that breeds countless local fashion and culture magazines. Since each speaks to its own collective of readers, a glance of the magazines on offer at once give clues to the fashion mood of consumers and often hint at their style influences.

Each morning, on my way to work at my internship, at I would pass the Conde Nast building in a cab and wonder if ever a New Yorker has travelled to Australia, introduced themselves to our Frankie, our Russh, or the Australian relatives of  Vogue and Harpers and felt inspired.

A handful of days later I got my answer. Last night I read that Time Magazine has named Vogue Australia’s 50th anniversary September issue as one of the top 10 magazine covers of 2009. The issue featured four different covers which showcased striking illustrations of Cate Blanchett (posing in Balenciaga and Alexander McQueen) by renowned illustrator David Downton.

It seems that Aussie style can indeed hold its own against the endless host of international magazines. And even make a New Yorker’s fashion heart skip a beat.


2 Responses

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  1. goldene said, on December 16, 2009 at 2:47 am

    vogue australia’s illustration issue made it into the top ten magazine covers of 2009?
    wow, i didn’t know that. but it makes me happy since i really think that it brings some fresh air into the magazine market.

  2. kristina said, on December 16, 2009 at 1:43 pm

    WOW what a gorgeous creative cover!!!!

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